As the College celebrates its 178th year as an institution, President Tuajuanda C. Jordan delivered the Fall 2018 State of the College Address to a crowd of students, faculty and staff at St. Mary’s Hall. The address was titled “LEADing the Way,” a reference to the new initiative LEAD (Learning through Experiential and Applied Discovery), which works to make all students career ready when they graduate.
Jordan took the time to recognize several individuals in the St. Mary’s College of Maryland (SMCM) community who “are quietly going about their work based on what is in the best interest of our students.” Those individuals included senior Jada Ward, Professor of Psychology Dr. Aileen Bailey, Associate Professor of History Dr. Garrey Dennie and Associate Dean for Retention and Student Success Joanne Goldwater.
Jordan discussed the new academic offerings at SMCM, including business and astrophysics minors and a women, gender and sexuality studies major. Fall 2018 also welcomed 380 first-time, full time students, and 109 transfer students. There is also a large initiative in place to redesign the core curriculum, with the assistance of many staff, faculty and students.
Jordan outlined some of the negative aspects of the College’s branding: namely that the College is not distinctive enough. With the help of “integrated institutional planning” and Creative Communications Association (CCA), a group of “strategic higher education marketing partners” hired by the school, Jordan unveiled the ‘soft launch’ of the rebranding of SMCM.
The rebranding includes renaming St. Mary’s College of Maryland, The Public Honors College to St. Mary’s College of Maryland, The National Public Honors College.
Audience members left with a branding pocketguide, “Our Brand Story,” showcasing the work of the CCA.
The branding pocketguide outlines our “brand essence,” “rigorous, relevant, and experiential education should be open to everyone with the talent, ambition, and potential to do the work.” It also includes our new “brand promise,” “Extraordinary Value + Prestige = the rigorous, relevant, experiential liberal arts honors education preparing students for 21st-century career and lifetime success.”
The College’s new branding initiative will be unveiled to the campus community on Oct. 19 and 20, with more details to come.